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Showing posts from September, 2014

Buying Experiences over commodities

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A typical day at the office, dealing with the same customer, dozing off in front of the computer screen. I started to wonder how it would have been if the customer were dealt in person rather than from a computer screen. There were two possibilities one I would have been fired from my job being so sleepy or I would have been more enthusiastic to the customer in-live-in-person. Whatever the possibilities were there, nothing was able to beat down the sleepy-ness in me. So I abruptly stand off from my chair and turned to Mark ji ( one of our colleague in office) and said " Mark ji, please say something interesting, so that I could beat these brain cell and wake them up, " he said " want to go rafting this Saturday?" and in an instant my mind was at the Bhotekoshi, the tides there, the raft on the tide, a true exposure to water I was there feeling the wind on my face letting myself free fall in the imagination then suddenly I was drowning in the river, and at that mo